Six years ago, Brick Club launched on a standard WordPress theme, a basic product grid, and a lot of faith from the first handful of subscribers. The site did what it needed to do. You could pick a subscription, browse the kits, and sign up. It just never looked like what the service had actually grown into.
That changed on Monday. The new site is live at brickclub.uk. The homepage, the kit listing pages, the subscription section, and the subscriber account area have all been rebuilt from scratch. Here is what changed and why.
Built for builders, not first-time browsers
The old layout put the product catalogue front and centre, which made Brick Club read like a shop. That was a problem: most new visitors have never come across a LEGO Technic rental subscription before, and a wall of kit listings does not explain what they are looking at.
The new design leads with the service model first. What Brick Club is. How the four-step cycle works. Then the library. The kit pages got the most attention: every listing now has a proper front-facing image, the piece count from the product data, and a description written for the AFOL audience rather than copied from the LEGO product page.
The old homepage opened on a product grid. The new one opens on the pitch. A full-width hero with the headline, the tagline, and two CTAs sits above the fold. Directly below it, a four-step process block lays out how the subscription cycle works: Allocate, Ship, Build, Return. New visitors understand the model before they ever see a kit.
The navigation is cleaner too. LEGO Subscriptions, Available LEGO Kits, LEGO Gift Certificates, About, Blog, Contact. Nothing buried.
This section needed the most work. Some of the older kit pages had placeholder images, missing piece counts, and descriptions that were either too thin or lifted from the LEGO product page. Every listing has been updated: a proper image (front view, sourced correctly), piece count pulled from the product data, and a description that covers what the build actually involves. The full library runs to over 50 published sets.
A few highlights from what is in the library right now:
The biggest functional change is the subscriber account area. The old site had a standard WooCommerce My Account page: orders, address, password. Useful, but nothing specific to the service. The new one has a proper subscriber dashboard with four new sections.
My Technic Builds
A card grid of every kit you have had through the library, showing pending, current, complete, and retained status. There is a progress bar showing how far through the full catalogue you have been. If you have been a subscriber for a while, it is a satisfying thing to look through.
Request a return label
Generate a prepaid Yodel drop-off return label directly from your account, without needing to contact us first. The kit is automatically flagged as returning in the dispatch system the moment the label is created.
Suggest a kit
Submit a set you want to see in the library from your account page. The suggestion pulls set data from the Rebrickable database automatically. If enough members request the same set, it moves up the acquisition list.
Report missing pieces
If a kit arrives with parts missing, log them directly from your account. No email needed. The report goes into the admin system and can be traced back to the previous holder of that kit if needed.
Brick Club started in 2020 from a spare room with a spreadsheet and a basic WooCommerce install. The first subscribers joined on the strength of the idea alone, which I have never forgotten. The library is now over 50 sets. The dispatch system is a full WordPress plugin. The site finally looks like what the service actually is. It has taken a while to get here and I am properly proud of this one. If you have been with us since the early days, thank you.
The library is open. Pick your subscription.
Technic Fan gets you six kits a year at £17/month with free postage both ways. Master Builder steps it up with more frequent rotations and priority allocation. Both plans include a pre-paid return label, brick separator, and original building instructions.