The rebuild is done. You are looking at it.
Six years ago Brick Club launched on a standard WordPress theme, a basic product grid, and a lot of faith from the first handful of subscribers. The site did the job. It just never looked like what the service had grown into. That bothered me more as time went on.
The homepage, the kit pages, the subscription section, and the subscriber account area are all new. Here is what changed.
Built for builders, not first-time browsers
The old layout put the product catalogue front and centre. It made Brick Club read like a shop. If you already knew what it was, fine. If you didn’t, a wall of kit listings doesn’t explain a rental subscription.
The new design leads with the service model first. What Brick Club is. How the four-step cycle works. Then the library. The kit pages got the most attention: every listing now has a proper front-facing image, the piece count from the product data, and a description written for the AFOL audience rather than copied from the LEGO product page.
The old homepage opened on a product grid. The new one opens on the pitch. A full-width hero with the headline, the tagline, and two CTAs sits above the fold. Directly below it, a four-step process block lays out how the subscription cycle works: Allocate, Ship, Build, Return. New visitors understand the model before they ever see a kit.
The navigation is cleaner too. LEGO Subscriptions, Available LEGO Kits, LEGO Gift Certificates, About, Blog, Contact. Nothing buried.
This section needed the most attention. Some of the older kit pages had placeholder images, missing piece counts, and descriptions lifted straight from the LEGO product page. Every listing is updated: a proper front-facing image, piece count from the product data, and a description that covers what the build actually involves. The full library runs to over 100 unique published sets.
A few from the library right now:
The biggest change is the subscriber account area. The old site had a standard WooCommerce My Account page: orders, address, password. Fine for a shop, not much use for a subscription service. The new one has four sections that are actually relevant to being a member.
My Technic Builds
A card grid of every kit you have had through the library, showing pending, current, complete, and retained status. There is a progress bar showing how far through the full catalogue you have been. If you have been a subscriber for a while, it is a satisfying thing to look through.
Request a return label
Generate a prepaid Yodel drop-off return label directly from your account, without needing to contact us first. The kit is automatically flagged as returning in the dispatch system the moment the label is created.
Suggest a kit
Submit a set you want to see in the library from your account page. The suggestion pulls set data from the Rebrickable database automatically. If enough members request the same set, it moves up the acquisition list.
Report missing pieces
If a kit arrives with parts missing, log them directly from your account. No email needed. The report goes into the admin system and can be traced back to the previous holder of that kit if needed.
Brick Club started in 2020 from a spare room with a spreadsheet and a basic WooCommerce install. The first subscribers joined on the strength of the idea alone, which I have never forgotten. The library is now over 100 unique sets. The dispatch system is a full WordPress plugin. The site finally looks like what the service actually is. It has taken a while to get here and I am properly proud of this one. If you have been with us since the early days, thank you.
The site will keep changing as I see how members use it. That is the honest version. I can plan the structure, but the useful fixes usually come from watching where people hesitate, what they search for, and what they ask me by email afterwards.
If something on the new site feels odd, tell me. I would rather fix the awkward bit than pretend the first version is perfect.
The library is open. Pick your subscription.
Technic Fan gets you six kits a year at £17/month with free postage both ways. Master Builder steps it up with more frequent rotations and priority allocation. Both plans include a pre-paid return label, brick separator, and original building instructions.